Vision & Craft
I'm Tidjane Tall, a product design leader with 15+ years of experience crafting intuitive, impactful, and beautifully engineered products that have reached over a billion people worldwide.
Delivering Impact at Scale
I've had the privilege of shipping products and services with these global companies, impacting the lives of over a billion people.
Core Expertise
A blend of strategy, design craft, and technical execution.
Product Strategy
Defining the who/why/what to build, grounded in market research & competitive analysis to align the team & stakeholders.
Market ResearchRoadmappingAnalytics
UX/UI Design
Crafting intuitive and beautiful interfaces through wireframing, prototyping, and user-centered design.
WireframingPrototypingUser Testing
Design Engineering
Live-coding data-rich prototypes with Cursor AI, Claude Code, and hand-crafted code.
ReactNext.jsFramer Motion
Featured Work
A selection of projects showcasing my work process, craft and results.
Recent Experience
Over 15 years of designing products at global scale.
UX Design Lead
AmazonReimagining how people save, share and relive precious memories through Amazon Photos app and devices, using thoughtful AI.
AIUXProduct DesignConsumer Tech
Product Design Lead, GenAI
AdobeLed 0→1 design for Adobe's enterprise GenAI tools, contributing to $10M+ ARR growth.
GenAIEnterprise UXDesign Systems
Product Design Lead
ShopifyLed accessibility initiative scaling AI-generated image alt text from 15% → 95% coverage.
E-commerceAccessibilityAI
Design philosophy
Ideas that shape my approach to craft.
“The details are not the details. They make the design.”
“Design is not just what it looks like and feels like. Design is how it works.”
“Good design is as little design as possible.”
“If you can design one thing, you can design everything.”